Evan Rosado's presence in Virgil Abloh's debut Louis Vuitton menswear campaign for Spring/Summer 2019 marked a significant moment, not only for the young model but also for the fashion world at large. The campaign, a groundbreaking collaboration that redefined the luxury menswear landscape, catapulted Rosado into the spotlight, showcasing him alongside a diverse and compelling cast. This article delves into Rosado's involvement in the iconic "We Are the Animals" campaign, exploring its impact on his career and the larger context of Abloh's revolutionary vision for Louis Vuitton.
The Louis Vuitton SS19 campaign, officially titled "We Are the Animals," was more than just a collection of photographs; it was a cultural statement. Virgil Abloh, the visionary designer appointed as Louis Vuitton's menswear artistic director, completely disrupted the established norms of luxury advertising. Gone were the sterile, overly polished images of previous campaigns. In their place, Abloh presented a vibrant, raw, and inclusive vision, reflecting the diverse tapestry of modern masculinity. This shift, evident in every image, was a bold move that resonated deeply with a new generation of consumers.
The "We Are the Animals" campaign, announced with headlines like "Virgil Abloh Unveils First Campaign for Louis Vuitton," "Virgil Abloh's Debut Campaign for Louis Vuitton's SS19 Menswear," and "LOUIS VUITTON DEBUTS FIRST CAMPAIGN BY VIRGIL ABLOH," instantly became a topic of conversation across fashion blogs, magazines, and social media. The campaign’s imagery, captured expertly and showcased in galleries like "Gallery: Every Image From Our 'We Are the Animals' Cast Shoot," was strikingly different from anything Louis Vuitton had produced before. It was characterized by a youthful energy, a playful spirit, and a distinct sense of authenticity that felt genuinely refreshing.
Central to this new aesthetic was the casting. Abloh’s choice of models wasn’t simply about finding conventionally handsome faces; it was about representing a broad spectrum of identities and backgrounds. This commitment to inclusivity was a radical departure from the often homogenous depictions of masculinity in high fashion. This commitment to diversity is why the casting of Evan Rosado, alongside Josiah Gabriel, Isaiah Kristian, and Raul Castillo, was so significant.
Evan Rosado, with his striking features and undeniable charisma, perfectly embodied the spirit of the campaign. While the specific details of Raul Castillo's outfit aren't explicitly mentioned beyond the fact that he was featured in the campaign, Rosado's contribution is clearly documented. The description "Jeans by Levi's" for Rosado, Gabriel, and Kristian highlights the campaign's clever juxtaposition of high-end luxury with more accessible, everyday elements. This fusion of high and low, of luxury and street style, was a key element of Abloh's design philosophy and reflected in the campaign's overall aesthetic.
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